The Great American Smokeout Microsite

 

Objective: Design and develop a Microsite for the Great American Smokeout as well as two deliverables related to the site and event.

To tackle the serious effects of smoking, I decided to juxtapose that with something more lighthearted. In this case, it is drawing from the classic board game ‘Operation’. The bright colors, originally intended to grab the attention of children in the store, work just as well here to grab the attention of the audience for the Great American Smokeout. The microsite itself is animated and interactive, prompting viewers to learn more with by their own volition.

If you want to see it in action, click here.