SPIRIT Coalition Campaign

Objective: Create branding and design a campaign for the SPIRIT Coalition.

The SPIRIT Coalition is a real organization located in Williamsport, Pennsylvania that specializes in mental health resources. The logo features a lighthouse, which represents the guiding light of the SPIRIT Coalition that helps guide those struggling in day-to-day life. The ocean, sometimes rough and unpredictable, represents the experience of life itself.

The target market given was men aged 30-60 years old. With that in mind, the campaign focused on an aspect of mental health that sometimes goes ignored, that your environment can affect you more than you think. The balloon can thrive, but in the wrong environment, it could be in danger. 

This campaign was presented to the members of the SPIRIT Coalition in late 2018.