Steelers Game Day Program


Objective: Design a cover and two spreads for a Steelers Game Day Program. Must use certain assets provided for the contest.

For AIGA Pittsburgh’s 2019 Context Student Design Competition, I took on the Editorial Brief, which was this Steelers Game Day Program. This program showcases feature articles and statistics about the Steelers and visiting team. It also includes Steeler history, fans, and information about the players’ involvement in the local community. This is sold at all Steelers home games.

This project was done in a relatively short period, about one night behind the computer. The photos’ effects were meant to feel familiar to fans and invoke a sense of timelessness, harkening back to the title ‘A Historic Rivalry’. The assets given for these contest include the Game Day & Steelers Logo, the NFL Logo, and the Steelers color band graphic.